About us

Soft objects for everyday rituals.

Nature Love 404 is a small two-person studio exploring softness in everyday accessories.

Our pieces sit somewhere between structure and lightness — silk scrunchies, curved headbands, and small jewellery objects designed to feel simple yet quietly expressive.

Many of our products are handmade or hand-finished in small batches, using materials such as mulberry silk, mohair, natural pearls, crystals, and sterling silver. Gentle textures and calm silhouettes shape the language of our work.

Thoughtful details

Our silk scrunchies are finished with a small removable ring tag made from surplus cotton fabric from our production process, helping reduce material waste.

The cotton used for these tags is natural and free from fluorescent agents.

Packaging

We aim to keep our packaging as environmentally responsible as possible.

All orders are packed using recyclable or biodegradable materials. Our packaging bags, mailer boxes, and protective fillers are selected with sustainability in mind.

The name

Nature Love 404 reflects a small contradiction we enjoy.

“Nature” and “Love” speak to softness, texture, and the emotional side of everyday objects.
“404” references the digital world — a small glitch, an absence, a moment where something unexpected appears.

Together, it represents a balance between the organic and the imperfect, the natural and the slightly surreal.

Minimal, soft, and a little dreamy.